Coffee Anyone?
These little gems are part of the collaboration between Nescafe Philippines and Level Up Philippines to have in-game items that allow you to make Nescafe 3-in-1 coffee within Pangu. I've been wondering what happened to the IRL component of the promo that I heard about so long ago, and well, lo and behold there I was walking along at Shopwise Pasong Tamo when I saw these beauties in the shelves.
Here is a great example of including in-game advertising or advergaming as it is called in your marketing campaign. I was pretty excited about it and took some pictures.
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